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class=\"wp-block-paragraph\"><strong>(2)\u9855\u5728\u898b\u8fbc\u307f\u5ba2\u306e\u96c6\u5ba2\u304c\u5bb9\u6613\u306b\u306a\u308b<\/strong><br>\u4f8b\u3048\u3070\u5efa\u7bc9\u5de5\u4e8b\u306e\u4f9d\u983c\u5148\u3084\u5efa\u58f2\u4f4f\u5b85\u3092\u63a2\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u5ba2\u306f\u3001Google\u691c\u7d22\u3067\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u6ce8\u6587\u4f4f\u5b85\u3000\u6771\u4eac\u30fb\u5317\u533a\u300d<\/li>\n\n\n\n<li>\u300c\u5efa\u58f2\u4f4f\u5b85\u3000\u6771\u4eac\u30fb\u5317\u533a\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u3069\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5019\u88dc\u3068\u306a\u308b\u5efa\u7bc9\u4f1a\u793e\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066Web\u30b5\u30a4\u30c8\u306f\u9855\u5728\u898b\u8fbc\u307f\u5ba2\u306e\u96c6\u5ba2\u306b\u3082\u52b9\u679c\u7684\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(3)\u55b6\u696d\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/strong><br>\u73fe\u5728\u306e\u4e00\u822c\u7684\u306a\u5efa\u8a2d\u5de5\u4e8b\u53d7\u6ce8\u306e\u6d41\u308c\u306f\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(1)\u898b\u8fbc\u307f\u5ba2\u304cGoogle\u691c\u7d22\u3067\u5efa\u8a2d\u4f1a\u793e\u306eWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3002\u4f1a\u793e\u306e\u4e8b\u696d\u898f\u6a21\u3001\u8a31\u8a8d\u53ef\u53d6\u5f97\u5de5\u4e8b\u306e\u7a2e\u985e\u3001\u65bd\u5de5\u5b9f\u7e3e\u306a\u3069\u306b\u3088\u308a\u5de5\u4e8b\u4f9d\u983c\u5148\u5019\u88dc\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2)\u5019\u88dc\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u4f1a\u793e\u306b\u30e1\u30fc\u30eb\u3067\u898b\u7a4d\u4f9d\u983c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(3)\u898b\u8fbc\u307f\u5ba2\u304c\u5efa\u8a2d\u4f1a\u793e\u306e\u55b6\u696d\u793e\u54e1\u3068\u9762\u8ac7\u3002\u5de5\u671f\u3001\u4fdd\u8a3c\u3001\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306a\u3069\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u3001\u5de5\u4e8b\u8cbb\u306e\u6761\u4ef6\u4ea4\u6e09\u3092\u3059\u308b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(4)\u6761\u4ef6\u304c\u6298\u308a\u5408\u3048\u3070\u6210\u7d04<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6d41\u308c\u306e\u4e2d\u3067\u3001(1)\u3068(2)\u306e\u55b6\u696d\u6d3b\u52d5\u3092Web\u30b5\u30a4\u30c8\u304c\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u55b6\u696d\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"mokuji__3\" class=\"wp-block-heading\"><strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u96c6\u5ba2\u306e\u624b\u9806<\/strong><!--2--><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5efa\u8a2d\u696d\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u96c6\u5ba2\u306f\u3001\u57fa\u672c\u7684\u306b\u6b21\u306e\u624b\u9806\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(1)Web\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u76ee\u7684\u3092\u660e\u78ba\u5316\u3059\u308b<\/strong><br>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u96c6\u5ba2\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305aWeb\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u76ee\u7684\u3092\u660e\u78ba\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5efa\u8a2d\u696d\u306e\u5834\u5408\u306e\u76ee\u7684\u306e\u660e\u78ba\u5316\u306f\u6ce8\u6587\u4f4f\u5b85\u3001\u8cc3\u8cb8\u96c6\u5408\u4f4f\u5b85\u3001\u4f4f\u5b85\u30ea\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u81ea\u793e\u304c\u5f97\u610f\u3068\u3059\u308b\u4e8b\u696d\u9818\u57df\u306e\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u300d\u306e\u660e\u78ba\u5316\u306b\u306a\u308a\u307e\u3059\u3002<br>\u6b21\u306b\u81ea\u793e\u5546\u570f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u5c64\u3092\u5e74\u4ee3\u3001\u8077\u696d\u3001\u5bb6\u65cf\u69cb\u6210\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306b\u57fa\u3065\u304d\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5177\u4f53\u50cf\u3067\u3042\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>\u305d\u3057\u3066\u300c3C\u5206\u6790\u300d\u3001\u300c\u300cSWOT\u5206\u6790\u300d\u306a\u3069\u306b\u3088\u308a\u3001\u540c\u696d\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u30da\u30eb\u30bd\u30ca\u306b\u81ea\u793e\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306e\u55b6\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(2)\u96c6\u5ba2\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/strong><br>\u55b6\u696d\u6226\u7565\u3092\u6c7a\u3081\u305f\u3089\u3001Web\u30b5\u30a4\u30c8\u306e\u96c6\u5ba2\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>Web\u30b5\u30a4\u30c8\u306e\u96c6\u5ba2\u76ee\u6a19\u306f\u3001\u305d\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u306a\u308bKGI(Key Goal Indicator\u02d0\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19)\u3068\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u76ee\u6a19\u3068\u306a\u308bKPI(Key Performance Indicator\u02d0\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19)\u306b\u3088\u308a\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>KGI\u3068KPI\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u96c6\u5ba2\u306e\u6e2c\u5b9a\u3068\u96c6\u5ba2\u52b9\u679c\u306e\u5206\u6790\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(3)Web\u30b5\u30a4\u30c8\u3067\u96c6\u5ba2\u3059\u308b<\/strong><br>\u96c6\u5ba2\u3092\u76ee\u7684\u3068\u3057\u305fWeb\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u4f1a\u793e\u9078\u3073\u306e\u5224\u65ad\u6750\u6599\u3068\u306a\u308b\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d4c\u55b6\u7406\u5ff5<\/li>\n\n\n\n<li>\u30c8\u30c3\u30d7\u30e1\u30c3\u30bb\u30fc\u30b8<\/li>\n\n\n\n<li>\u4f1a\u793e\u6982\u8981<\/li>\n\n\n\n<li>\u4f1a\u793e\u6cbf\u9769<\/li>\n\n\n\n<li>\u65bd\u5de5\u5b9f\u7e3e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u3069\u306e\u60c5\u5831\u63d0\u4f9b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"mokuji__4\" class=\"wp-block-heading\"><strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u96c6\u5ba2\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><!--3--><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u96c6\u5ba2\u306b\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u4e8b\u9805\u306b\u7559\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(1)SEO\u5bfe\u7b56<\/strong><br>\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306b\u4e00\u4eba\u3067\u3082\u591a\u304f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001Google\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u304c\u300cSEO(\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316)\u5bfe\u7b56\u300d\u3067\u3059\u3002<br>SEO\u5bfe\u7b56\u3068\u306f\u3001\u30e6\u30fc\u30b6\u304c\u6b32\u3057\u3044\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u5bfe\u7b56\u306e\u3053\u3068\u3067\u3059\u3002<br>\u5177\u4f53\u7684\u306b\u306f\u3001Google\u306eWeb\u30b5\u30a4\u30c8\u54c1\u8cea\u8a55\u4fa1\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3001Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u78ba\u304b\u3064\u8fc5\u901f\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u300c\u5185\u90e8\u5bfe\u7b56\u300d\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u6709\u76ca\u306a\u60c5\u5831\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u3066\u30ea\u30f3\u30af\u3057\u3066\u3082\u3089\u3046\u300c\u88ab\u30ea\u30f3\u30af\u5bfe\u7b56\u300d\u306a\u3069\u3067\u3059\u3002<br>\u3053\u308c\u3089\u306e\u5bfe\u7b56\u306e\u4e2d\u3067\u306e\u30ad\u30fc\u30dd\u30a4\u30f3\u30c8\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br>\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expertise(\u5c02\u9580\u6027)\u2026\u2026Web\u30b5\u30a4\u30c8\u3067\u516c\u958b\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u300c\u7279\u5b9a\u5206\u91ce\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u304b\u300d<\/li>\n\n\n\n<li>Authoritativeness(\u6a29\u5a01\u6027)\u2026\u2026\u7b2c\u4e09\u8005\u304b\u3089\u898b\u3066\u300c\u6709\u76ca\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u300d<\/li>\n\n\n\n<li>Trustworthiness(\u4fe1\u983c\u6027)\u2026\u2026\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u8eab\u304c\u300c\u30e6\u30fc\u30b6\u306b\u3068\u3063\u3066\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u304b\u300d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306e3\u8981\u4ef6\u3092\u30af\u30ea\u30a2\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<br>\u3053\u308c\u4ee5\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u306f\u8457\u3057\u304f\u4f4e\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u306b\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3048\u308b\u30c1\u30e3\u30f3\u30b9\u306f\u6975\u3081\u3066\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(2)\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong><br>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u304c\u6700\u521d\u306b\u95b2\u89a7\u3059\u308bWeb\u30da\u30fc\u30b8\u306e\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u30e6\u30fc\u30b6\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u306e\u6982\u8981\u3068\u554f\u5408\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u898b\u7a4d\u4f9d\u983c\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30921\u30da\u30fc\u30b8\u3067\u7c21\u6f54\u306b\u307e\u3068\u3081\u305f\u72ec\u7acb\u30da\u30fc\u30b8\u3067\u3082\u3042\u308a\u307e\u3059\u3002<br>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u79fb\u52d5\u306b\u3088\u308b\u30e6\u30fc\u30b6\u306e\u30b5\u30a4\u30c8\u96e2\u8131\u3092\u6700\u5c0f\u5316\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u30b3\u30f3\u30d1\u30af\u30c8\u306b\u4f1d\u3048\u3001\u3082\u3063\u3068\u8a73\u7d30\u306a\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u3068\u306e\u77e5\u7684\u597d\u5947\u5fc3\u3092\u523a\u6fc0\u3059\u308b<\/li>\n\n\n\n<li>\u7406\u60f3\u7684\u306a\u9806\u756a\u3067\u60c5\u5831\u3092\u4f1d\u3048\u3089\u308c\u308b<\/li>\n\n\n\n<li>\u3057\u305f\u304c\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u306e\u78ba\u7387\u304c\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p 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